Systems系統

Portfolio as a Marketing System作品集作為一套市場推廣系統

A portfolio built around content, visitor journeys, behavioural learning and clear paths to relevant work.一個圍繞內容、訪客路徑、行為學習，以及通往相關作品的清晰路徑而建立的作品集。

My role我負責的部分 Portfolio direction, information architecture, visitor journeys, visual direction and build.作品集方向、資訊架構、訪客路徑、視覺方向與製作。

• Problem問題

  People arrive from Instagram, from search, from a forwarded link, or straight onto one project page. Each of them needs to know where they are and what else is here. The work keeps growing as well, and a list of projects stops explaining itself after the first few.訪客可能來自 Instagram、搜尋結果、轉發的連結，或直接落在某個項目頁。每個人都需要知道自己身在何處，以及這裡還有什麼。作品數量亦持續增加，而單靠一份項目清單，很快就無法自行說明。

• Thinking思考

  What a visitor needs first is not more work but a clearer sense of where they are. The structure is doing its job when the next useful decision is easier to make.訪客首先需要的不是更多作品，而是更清楚知道自己身在何處。當下一個有用的決定更容易作出，就代表結構發揮了作用。

• System系統

  The work was treated as one system rather than as a set of pages. The question was not how each page should look, but what a reader needs at each point: enough to know where they are, enough to understand a piece of work, and an obvious way onward. Depth is deliberately uneven. A reader who is deciding gets four answers within a minute; a reader who is studying the site can keep going for much longer. That was the main structural decision, one catalogue at two speeds, with no dead ends.這裡把整個作品集當成一套系統，而不是一堆頁面。問題不是每一頁應該長什麼樣，而是讀者在每一點需要什麼：足夠知道自己身在何處、足夠理解一件作品，以及一條明顯的出路。深度是刻意不均勻的。正在做決定的讀者，一分鐘內得到四個答案；想研究這個網站的讀者，可以一直讀下去。這是主要的結構決定：一個目錄、兩種速度、沒有死胡同。

• Result結果

  A visitor can reach relevant work from any entry point, understand a project's thinking without leaving the page, and learn the terminology as they move through the site. Behaviour data shows which projects hold attention and which pages visitors leave early, and the structure changes in response.訪客可以從任何入口找到相關作品，不必離開頁面就能理解一個項目的思考，並在閱讀過程中掌握相關詞彙。行為數據顯示哪些項目能留住注意力、哪些頁面較早被離開，結構亦隨之調整。