Horace Tong
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How I think

How I think

Research, observations and working ideas across marketing, systems, culture and technology.

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Featured

001

NoteVisual · Behaviour · 1 min

Two people can shoot the same room on the same day and produce different films, because the frame is not a record of what was there.

002

NoteBehaviour · Culture · 1 min

A track that sounds enormous on headphones can fall apart in a bar, because a mix is also a claim about the space it expects to be heard in.

003

NoteBehaviour · Culture · 1 min

When a room is loud, people stop talking.

001

NoteVisual · Behaviour · 1 min

Two people can shoot the same room on the same day and produce different films, because the frame is not a record of what was there.

002

NoteBehaviour · Culture · 1 min

A track that sounds enormous on headphones can fall apart in a bar, because a mix is also a claim about the space it expects to be heard in.

003

NoteBehaviour · Culture · 1 min

When a room is loud, people stop talking.

004

NoteAI · Technology · 1 min

AI is good at assembly: sorting references, holding versions, turning a rough note into a first draft.

005

NoteCulture · Systems · 1 min

A venue's identity is not its logo or its playlist.

006

NoteSystems · Marketing · 1 min

If a film takes five rounds to approve, the problem may not be visual.

6 pieces

Field Notes

Occasional notes on marketing, systems, culture and AI.

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