ROSEMANCES and 22:22
A song and its film can share one set of decisions instead of being solved twice.
View the projectI work across disciplines, but the thread is always the same: how ideas become systems, and systems become experience.
Selected work
A song, a reel, a room. Different forms, all shaped around how people experience them.
What I do
I work through Direction and Systems, across brand, digital, film, space and sound.
Have something that doesn't fit neatly into these categories? That's usually where the interesting work starts.
What connects the work
Across different projects, I keep looking for the same five things.
People
Who is this for?
Relationships
What depends on what?
Flow
What moves through the system?
Tension
Where does the system break?
Experience
What should change for the person?
The output may become a brand, a space, a film, a sound system or a digital product.
How the thinking formed
I do not treat these as separate disciplines. Each one changed how I understand the next.
Visual communication
Rhythm / pacing
I learned to organise what people see.
Psychology
Sequence / attention
That led me to ask what people notice and why.
Systems
Meaning / hierarchy
Then the question became how all those decisions affect one another.
How I think
The reasoning behind the work: what I noticed, what I decided, and why.
A room is a listening environment
When a room is loud, people stop talking.
Systems before aesthetics
If a film takes five rounds to approve, the problem may not be visual.
A frame is a decision
Two people can shoot the same room on the same day and produce different films, because the frame is not a record of what was there.
Something in mind?
A project, a collaboration or a role. Tell me what you have in mind.