Horace Tong
PandaCamera
Reel Study No. 1
2026
Photography reel · Concept, shooting and editing
Commissioned by PandaCamera, Hong Kong
In brief
- The idea needed substance beyond an effect.
- Concept, shooting and editing.
- I edited the finished reel.
- The published piece is linked here.
PandaCamera is a film-photography collaboration presented as a short reel. I developed the concept and format, handled the shoot, and edited the final piece. The project brings these stages together as one finished piece of photography-led moving-image content.
The idea needed substance beyond an effect.
I shaped and shot the format.
A few videos, made with a small team: I led the concept, camera work and editing, and the piece performed well.
I edited the finished reel.
The published piece is linked here.
313K views
7.2K likes
1.1K shares
The published Instagram reel carries the view, like and share counts.
The published reel is the delivered output.
A clear format gives an edit direction.
Credits
Project ownership
Horace Tong
Self-initiated
Creative ownership
Horace Tong
Owned end to end
- Concept
- Shooting
- Editing
Photographs shown here are selected from the project archive and are not necessarily photographed by the author.
Where this transfers
Deciding what a frame is for before the shoot is cheaper than correcting it afterwards. The same applies to any production: decide the purpose before the work starts.
Related work
Have a related project?
Tell me what you want to make. This project will be included as a reference.