What I do我做什麼

Idea → Brand → Audience → Operation → Space

A venue only works when those five are treated as one decision, not five departments. The direction defined what the club was for; the system was how audience, operation and programming worked together, with the team, because neither side works alone.一間場地要成立，這五件事必須被視為同一個決定，而不是五個部門。方向決定「這間俱樂部為了什麼」；系統則是我與團隊如何把觀眾、營運與節目安排連在一起，因為任何一邊都不能單獨成立。

Positioning → Visual System → Behaviour → Experience

The identity is what people do in the room, not what is written on the wall. Positioning decided what the bar stood for; the visual system and programming were how that decision reached the room.身分是人們在空間裡做了什麼，而不是牆上寫了什麼。定位決定了這間酒吧代表什麼；視覺系統與節目安排，是那個決定進入空間的方式。

Positioning → Structure → Journey → Interface → Enquiry

My own site had to work as an argument, not a gallery. The direction sits in the positioning and structure; the system sits in the journey, interface and enquiry. The same site has to carry both.我自己的網站必須像一個論證，而不只是一個展覽廳。方向在於定位與結構；系統在於路徑、介面與查詢。同一個網站，必須同時承載兩者。