Horace Tong
Founding Room
2024
Venue launch · Visual direction, sound and programming
Commissioned by 2055 Club, Hong Kong
Made as Collaboration
My role I shaped the brand, marketing and visual direction, working with the team on operations, sound and programming.
A venue-launch project covering the transition from an empty space to a functioning club. As part of the founding team, I worked across branding and operations, contributing visual direction, sound management and programming. The project connected the club’s identity with the practical decisions needed for its launch.
Identity had to become a physical experience.
I saw 2055 not simply as a club, but as a connected experience: idea → brand → audience → operation → physical space.
I worked across brand and operations.
I built the system across brand direction, marketing and visual direction, while collaborating with the team on operations, sound and programming.
I contributed visual direction, sound management and programming.
We launched the venue together as a team.
Owner record of the founding team and launch. No third-party evidence on file.
The club runs a public account. This shows the venue exists and trades; it does not show who ran it.
Daily decisions shape a venue.
Creative ownership
Horace Tong
Creative ownership
Collaborative input
Horace Tong
Worked alongside the wider team
Photographs shown here are selected from the project archive and are not necessarily photographed by the author.
Anyone opening a room faces the same order of decisions: what it is, who it is for, what it looks like, and who runs it. The same sequence holds for a product launch or a new service.
Related work
Tell me what you want to make. This project will be included as a reference.
